Business Design Summit ‘19

UMO.Design and WeSchool jointly present Business+Design conference on September 13th, 2019 at Welingkar Institute of Management, Mumbai. This conference is designed to inspire and impart user and customer centric approach in business leaders, students and aspirants. You will have a rich and thought-provoking experience that explores the role of design driven entrepreneurship in creating innovative change for social and economic development.


“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos, Balancing Obsessive CX, Creativity & Business Acumen

 

At Business Design Summit, you will learn, connect, and grow by mingling with national and international thought leaders in design, business, and business design. This one day conference is filled with inspiring keynotes, a workshop, a panel session on business design, and networking opportunities.

 

 

Who is it for?

Anyone interested in leading successful business transformation by design..

  1. Startup Owners, Business Leaders/Executives – Practice & enable business units to adopt design
  2. Business Unit Owners – Practice & lead customer-centric innovation culture in their groups
  3. Product Managers & Tech Leads –  Adopt & practice customer-centric approach

 

Takeaways

  1. Product Innovation – How to get User Experience, UX of your product/service right?
  2. Customer Experience – Design, Delivery, and Measurement. Delight your customers in their journey with your products and services
  3. Digital Transformation – Innovate all aspects of your business with customer centric design. Uplift your customer experience by integrating emergent technologies.
  4. Design Culture – Instill design into all areas of your business to drive customer centric innovation.

 

You will leave the conference as a design centric business professional, an essential skill required to drive meaningful innovation. Join us in creating and building businesses of tomorrow.

UsabilityMatters.Org(UMO) and WeSchool jointly present Business+Design conference on September 13th, 2019 at Welingkar Institute of Management, Mumbai. This conference is designed to inspire and impart user and customer centric approach in business leaders, students and aspirants. You will have a rich and thought-provoking experience that explores the role of design driven entrepreneurship in creating innovative change for social and economic development.

Date and Time

September 13, 09am-17:30 pm

Location

 Brainstorm,WE School, Mumbai

Location on Map
We School

Speakers

Prof. Dr. Uday
Salunkhe
Group Director at Welingkar Institute of Management
Kaladhar
Bapu
Founder & Chair UXINDIA – UMO Design Foundation
Prof. Sudhakar
Nadkarni
Professor Emeritus – Business Design at the Welingkar Institute of Management Development and Research
Dr. Pradeep
Pendse
Dean Academics (PTM) and CTO at Welingkar Institute of Management
Andy
Vitale
Head of UX Design, SunTrust, USA
Sebastian
Gier
Senior Designer, Designdrives & BMW Group, Germany
Dr. Kaustubh
Dhargalkar
Entrepreneur, Academician & Innovation evangelist
Shyama Sundar
Duriseti
Staff UX Designer, Nutanix | Co-Founder and Chair, UXINDIA
Ranjeet
Tayi
Segment UX Leader - Data Security Group @ Informatica
Prof. Piyush
Goghari
Anand
James
Neha
Misra

Business Design Summit 2019
September 13, 08:30 – 17:30
Venue: Brainstorm, Weschool

 

Schedule

08:30

Inaugural Message

Prof. Dr. Uday Salunkhe

09:00

Introduction

Prof. Sudhakar Nadkarni
Kaladhar Bapu

09:30

Designing future mobility experiences.

UMO presentation

Sebastian Gier

10:00

Tracing in Public Service

Case study 01

Dr. Pradeep Pendse

10:30

Workshop 01: Bring Your Own Seat to the Table: How to Design a Culture of Experience

Although there is growing evidence that experience-driven organizations have an innovative advantage, and that experienceis a key differentiator among competitors, many companies do not have a mature culture of customer-first practices. More than ever before, the role of the user has changed from isolated to connected, from unaware to informed, from passive to active. As a result, business, technology, marketing and design strategies must be aligned and focused on the overall customer experience to create greater value earlier.

Learning how to design WITH users, instead of FOR them, can be an entire cultural shift for some organizations. In many of these organizations design doesn’t have a seat at the table, and designers are brought in as a last-minute checkbox or to style products just before they ship. External designers are still championed as experts while the internal design team is scattered throughout the business, hidden in a dark corner, feasting on scraps whenever the business decides to throw them a bone.

Andy Vitale

10:30

Workshop 02: Designing future mobility experiences

A workshop thats shows the process of going from insights to actual future mobility concepts: In this workshop the audience will go from persona, problem and scenario to defining a user journey and identify touchpoints. Then they will look into how these touchpoints could be elevated on an emotional level. After that the groups should give themselves feedback which will help them to reflect on their work. After concluding the feedback they will go into designing the experience and marking it tangible and visual.

Sebastian Gier

13:00

Lunch

14:00

Responsive Public Service

Case study 02

Dr. Kaustubh Dhargalkar

14:30

Panel Discussion

Designing for AI

Dr. Pradeep Pendse
Ranjeet Tayi
Andy Vitale
Prof. Piyush Goghari
Prof. Anand James

15:30

Coffee Break

16:00

UX & Indian consumer Industries

Case study 03

16:45

The power of UX strategy to build great products

Case study 04

Shyama Sundar Duriseti

17:00

Closing ceremony

Jointly Organized By

Business Design Summit ‘19