UMO.Design and WeSchool jointly present Business+Design conference on September 13th, 2019 at Welingkar Institute of Management, Mumbai. This conference is designed to inspire and impart user and customer centric approach in business leaders, students and aspirants. You will have a rich and thought-provoking experience that explores the role of design driven entrepreneurship in creating innovative change for social and economic development.
“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos, Balancing Obsessive CX, Creativity & Business Acumen
At Business Design Summit, you will learn, connect, and grow by mingling with national and international thought leaders in design, business, and business design. This one day conference is filled with inspiring keynotes, a workshop, a panel session on business design, and networking opportunities.
Who is it for?
Anyone interested in leading successful business transformation by design..
You will leave the conference as a design centric business professional, an essential skill required to drive meaningful innovation. Join us in creating and building businesses of tomorrow.
UsabilityMatters.Org(UMO) and WeSchool jointly present Business+Design conference on September 13th, 2019 at Welingkar Institute of Management, Mumbai. This conference is designed to inspire and impart user and customer centric approach in business leaders, students and aspirants. You will have a rich and thought-provoking experience that explores the role of design driven entrepreneurship in creating innovative change for social and economic development.
Business Design Summit 2019
September 13, 08:30 – 17:30
Venue: Brainstorm, Weschool
Case study 01
Although there is growing evidence that experience-driven organizations have an innovative advantage, and that experienceis a key differentiator among competitors, many companies do not have a mature culture of customer-first practices. More than ever before, the role of the user has changed from isolated to connected, from unaware to informed, from passive to active. As a result, business, technology, marketing and design strategies must be aligned and focused on the overall customer experience to create greater value earlier.
Learning how to design WITH users, instead of FOR them, can be an entire cultural shift for some organizations. In many of these organizations design doesn’t have a seat at the table, and designers are brought in as a last-minute checkbox or to style products just before they ship. External designers are still championed as experts while the internal design team is scattered throughout the business, hidden in a dark corner, feasting on scraps whenever the business decides to throw them a bone.
A workshop thats shows the process of going from insights to actual future mobility concepts: In this workshop the audience will go from persona, problem and scenario to defining a user journey and identify touchpoints. Then they will look into how these touchpoints could be elevated on an emotional level. After that the groups should give themselves feedback which will help them to reflect on their work. After concluding the feedback they will go into designing the experience and marking it tangible and visual.
Case study 02
Designing for AI
Case study 03
Case study 04