#PuneGoesTheDistance

#PuneGoesTheDistance is a mock public welfare campaign released in the wake of the COVID-19 pandemic. This campaign focuses on the public transport domain in the city of Pune, Maharashtra. Bringing about structural and behavioural changes inside the bus, encouraging people to use eco friendly modes of transport and advising the others to travel safely in buses are the pillars of this campaign. This campaign is promoted through a set of tangibles as well as social media. It aims to create a lasting awareness amongst the commuters in a native manner.