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Shruti Parikh
Associate Director Product Development, Takeda

United States

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About Shruti Parikh

I am an award-winning, globally experienced INDUSTRIAL DESIGN MANAGEMENT EXPERT who combines strategy and technological innovation to solve wicked problems and add value to a sustainable economy.
I help in setting up sustainability strategies for business and implementing solutions through new product development approach or process innovation.
My work has received multiple awards and honors, including:
►Gold Medalist, Agnihotri Award- 2002
►Best Performer Meritorious Award, IOC
►Best Design Studio, Indipool
►Stambh Award, Desmania Design
►Best Packaging Design IDesign Award
I lead teams in developing a wide range of great products to entice the consumers by solving their problems and consistently delivering value to them. Working with multidisciplinary partners, I blend creative, management, and entrepreneurial experience to guide projects from conception to reality.
Industry experience in Consumer Durable, FMCG, Healthcare & Pharmaceuticals, Smart Cities, Digital

DESIGN LEADERSHIP PRACTICE:
✔ Passionate about leading high-performing teams and am known for building and influencing a positive, proactive and collaborative work environment
✔Highly skilled at creating design experts and mentoring through evolved design processes
✔ Partner with key client stakeholders to lead their industrial & product design projects
✔ Build design strategies & overlook execution, to make design teams successful
✔ Concept presentations to Clients
✔ Manage P&L for multiple business units

DESIGN STRATEGY CAPABILITY:
✔ Expert in understanding user and business requirement & strategizing it into meaningful product solutions
✔ Conducting Idea Factory (Design Thinking) Workshops, work with stakeholder chain of Client teams achieving tangible Innovation for management buy-in
✔ Master at designing research plan & brainstorming/ analysis methods for projects
✔ Design Thinking evangelist, demonstrating benefits for end-users and business

Industrial Design | Product Design | Design Research | Usability Testing | Storytelling | Product Development | User Experience | Mentorship | Multidisciplinary Collaboration | Brand Development | Client Management Strategic Partnerships | Design Thinking | Process Design & Management