I’m a proven User Experience Strategist with a creative streak and expert in solving complex design problems for mobile & desktop (multi-channel) applications. I have a passion for both innovative technologies & art. Over my 14 years of experience, I have demonstrated success in applying a holistic approach to user-centered design and developing strategic roadmaps for digital experiences. My core area of expertise lies in user research, information architecture & visual design with a good understanding of front-end development. In the workplace, I advocate a positive, collaborative creative environment allowing the pursuit of our greatest individual and collective potential.

BRANDS I HAVE WORKED FOR
Prudential, Fox News, Fox Business, Verizon, Nike, Etrade, Facebook Apps, eBay, DVD Play, Baby Center, ESPN, Digitas Health, Publicis Life Brands, Cialis, Toyraptor, City Search, Hurix

ABOUT
I grew up developing a special fondness for art & it became my passion as I explored more. I won several awards in art & was even felicitated by the President of India as a student. I did my bachelor’s in Architecture & Design from BIT, Mesra, and went on to do Masters in Design from IIT Mumbai with a specialization in HCI. I worked for Startups/Agencies during the initials years to get exposure to varied Clients and understand the different aspects of design. I also went on to create my book “The Chase” which won in the picture book category at the international level. I am experimental & driven by a passion to make a difference. I love what I do and am ready to learn what I don’t know.

SPECIALITIES
User Experience Design Strategy, Information Architecture, Interaction Design, Usability Engineering, Visual Design, Social Media Strategy, Social Networking Applications, User Research, Persona Creation, User Flows & Modeling, User Testing, Product/Site Mapping, Data Visualization, Rapid Prototyping, Art Direction, Corporate Branding and Print