I’m a Brand Experience Design Expert in WINIADAEWOO Co. Ltd. worked based on both Customer-centric and Business-friendly Insight, harmonized with Global Talents. Proven UX design skill and management ability making something innovative enough to be the best practice in the target business area by the design experimentation & insight.

Main projects are mini IoT, wall-mounted washing machine with SmartHome(SKTelecom, Alibaba & JD.com’s SmartHome), I launched MelOn Music Store(half of Music Market). I also launched LG SmartWorld(TV, Smart Phone, Washing Machine, Refrigerator, etc).

I was the UX pioneer of LG, head of Service UX and establisher of UX Identity.