A result-driven professional with nearly 15 years of experience in User Experience Design, Interaction Design, Mobile Design, Web Applications Design. Adept in leading user-centered design processes such as gathering, validating, analyzing, and defining requirements, conducting user experience and information architecture activities, with fluency in UXD best practices, including mobile/ tab design skills while contributing to the experience standards definition.

Leading, mentoring and ensuring the growth of small design team, and responsible for the enhancement of user experience across a wide range of products, from enterprise applications to social collaboration tools. Drive consistency in look and feel, as well as branding across applications. Demonstrated excellence in creating and executing user-centered designs for products and services that differentiate our brands in the marketplace around the world.

An effective leader with proven abilities in leading teams during the project phase and guiding team members, enabling knowledge sharing among the team.

• Creation and execution of the design strategy based on brand guidelines, business goals, and user needs
• Evangelist for “Design Thinking” both internally and externally
• Lead teams to conceive and design experiences that are delightful and engaging
• Strong facilitator and collaborator for designers and non-designers
• Fluent in visual designs, wireframes, storyboards and user research
• Possess a strong design point-of-view and proven ability to communicate it
• Solve problems creatively and effectively, distilling complex interactions into clear, understandable solutions, with the ability to rationalize your strategic thinking to stakeholders
• Lead all aspects of design and production for the team’s projects, focusing on innovation, quality, and usability
• Drive innovation and integration of new technologies and design language into existing and new projects & activities