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Design X Social 2020 Jury

Deepa Batchu
Co-Founder & CEO, Pensaar Design


Deepa Bachu has had an illustrious career in using technology to revolutionize the lives of millions, globally. Her most noted work, Fasal, helped improve the lives of over 2 million farmers in India. This work has been documented and listed in HBRs top 10 innovation ‘must-reads’. Deepa is a human factors’ evangelist. She truly believes in design thinking, being customer focussed, and design-led. She helped pioneer design thinking at Intuit.

She mentors entrepreneurs in India and the US. Through Pensaar Design, Deepa has taught over 5000 people design thinking in the last 2 years! Throughout her career of 24 years at HP, Merrill Lynch, Kana Communications, Intuit, and Pensaar Design, she has worked on products that millions of customers use across countries. She has managed large, globally diverse teams that solved global and local customer problems alike. She has also presented at several conferences such as Agile India and the ProductGeeks Conference, giving a talk on the importance of design thinking, and the various phases in the design process.

Deepa’s speaking engagements have also led her to be a part of the Bangalore Design Week, where she was on a panel discussion on the design of business.