I have been designing products and services that are used by millions of people every day around the world. In addition, I have been working with user research, design thinking, UX strategy, service design besides interaction design for global brands since 1995. In the early 2000s, I was the pioneer for igniting Service Design, UX, and Interaction Design movements in Brazil. Currently, I’m leading IxDA and Service Design Network initiatives at the local market.

Furthermore, since 2007, I’m the trailblazer lecturer of design thinking, service design, and interaction design in Brazil and Latin America.