Heike Rapp is a senior design leader and design strategist. Her work has always focused on the wonder that makes us human and how we can humanize technology.

As employee number one at oldnavy.com, she pioneered digital retail experiences. At Autodesk, she created the brand strategy, global design language, and CX for the company that allows you to “make anything”. At SAP, she had taken on the challenge to create a harmonized user experience for the C4 Hana Suite. In an engineering-driven environment, Heike was one of the main advocates for human-centered design.