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Ruchi Batra
Design Director, IBM iX

India

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About Ruchi Batra

With about 2 decades of experience in design, experience strategy, and creative direction, my passion is about leaving the world better than I found it. I believe in solving problems by drawing from the human-centered design toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Design Thinking and human-centered design have been the core of all I do from problem discovery and framing to conducting user research and communicating insights to helping imagine future possibilities.