Tamara Adlin is the President of Adlin, Inc., and an author, speaker, and consultant in the fields of user experience, startup strategy, and career development for women, especially in technical fields. She co-authored the Persona Lifecycle books, which have become part of the User Experience canon. Since then, she has developed a new Alignment Persona methodology to bring alignment to executive and stakeholder teams and clarity and focus to entire organizations.

In her consulting work, she has worked with established companies from Apple to Zillow, dozens of startups, and international organizations like the United Nations.