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UX Research Fundamentals

Build innovation and design muscles through cohort and experiential learning experiences.



UX Research


This course is meant to teach designers and researchers the knowledge they will need to plan out research activities and gain the most out of the research they perform.

It doesn’t matter if you’ve never performed research before or if you’re looking to brush up on the basics, there is something for everyone


Online and Instructor lead.

Learning Model
Mentor Guidence
Social Learning
Talks From Experts

4 weeks


6 – 8 Hours/Week

Course Commences

On Saturday, 23rd January ’21

Students Accepted


UX Research Fundamentals


MasterClass certificates will be signed by the instructors

Course duration

4 weeks


6 – 8 hours per week
Instructor and Cohort learning

Start date

23 January 2021
Enroll by 16 January 2021


$ 299 $ 449
Early Bird


Max. No. of Students

Per Class

Target Level

Beginners & Mid-level designers

Why this Masterclass?


On completion of this course, you’ll walk away with

  • What activities should occur to plan out a successful research project?
  • What information do they need to gather to ensure the participants of the research give teams the information they need?
  • How to derive findings from the research to make better product design decisions?
  • Communicate with colleagues and managers about the value and opportunities of user research.
  • Craft and initiate a basic research protocol within their team or organization.


Week 1 – Planning and Preparing for User Research
  • History of research
  • Overview of research methods
  • The value of good questions, what they are, when to break, etc
  • Choosing research methods
  • Developing a research plan

Create a research plan for the sample project, that will include information about users and research methods

Week 2 – Conducting User Research
  • Performing Quantitative Research
    • Analytics Review
    • User Surveys
    • Card Sort
  • Performing Qualitative Research
    • Heuristic Evaluation
    • Competitive Analysis
    • User Interviews

Perform one quantitative and one qualitative research activity

Week 3 - Analyzing User Research
  • Importance of proper analysis
  • Reviewing Quantitative Data
  • Reviewing Qualitative Data
  • Defining Themes and Patterns

Analyze gather user research from Section 2

Week 4 – User Research Reporting
  • Types of Reports
  • Reporting to different audiences
  • Making research actionable
  • Planning future research activities

Craft user research report


Brad Nunnally is the Director of Service Design at U.Group and a co-author of “Designing The Conversation: Techniques for Successful Facilitation” for New Riders (Voices That Matter) and “UX Research: Practical Techniques for Designing Better Products” for O’Reilly Media.

During his career, Brad has worked with clients spanning almost every major industry, mostly focusing on healthcare and financial services. For the past few years, Brad has enjoyed writing and speaking on topics that include user research, interactive prototyping, and how cognitive psychology applies to design. Recently, he has taken that passion to work more closely with the public sector.

He now spends his days contemplating how the government can be redesigned to be more people-focused and how organizations can mature to meet the demands of how business and technology work today. When he is not thinking about the world of design, he spends time learning important life lessons from his children, playing too many videos and tabletop games, and learning woodworking through a constant string of failures.

Brad Nunnally

Director of Service Design, U.Group

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Register Your Interest

After you register, one of our team will be in touch to give you more details about the course and answer any questions you have.